Speak and Win Clients
A business-building coaching program
launching in May 2012
Finally, expert guidance for
solo professionals who want to discover what it really takes to
attract clients through public speaking
Maybe you’ve struggled with marketing and are curious about the
business-building potential of public speaking. Or maybe you’ve already
tried to attract clients through public speaking and it simply hasn’t worked as
well as you would like. What does it really take to make this approach work?
Attracting clients through public speaking can be a real struggle if
you don’t know the right answers to 3 critical questions:
- How do I develop and deliver a client-winning showcase
presentation? It is not enough to give a great speech. You also
need to move people to want to work with you.
- How do I identify and land the best speaking opportunities?
If you’re speaking to the wrong audience, you’ll have little or no chance of
attracting clients from your efforts. And even if you find the right groups,
you need to stand out as someone they would want to bring in as a speaker.
- How do I actually generate business from public speaking?
You want to gain more from each speaking engagement than a round of
applause. You want to somehow use your speech as a springboard to launch
business-building relationships with the best prospects in your audience.
What might be possible if you had the answers to these questions?
You would be able to deliver a presentation that primes your best
prospects to work with you. You will know how to spark their interest
in just the kind of service that you provide and position yourself as the expert
they want to turn to for help.
You would be able to focus on securing speaking engagements with your
best target audiences. This, in turn, will maximize the potential
return from your speaking efforts.
You would know how to transform every speaking engagement into a
business-building opportunity. No more playing a game of hit or miss.
You would be ready to make each speech a reliable way of launching relationships
with potential clients.
Is it really possible to make public speaking a reliable method for
attracting a steady stream of your ideal clients? Yes, when you command
the right skills, receive the right guidance, and understand the underlying
process for making this method work. But how can you most quickly gain all of
Speak and Win Clients
This interactive small group coaching program is designed to prepare
you to make public speaking your most powerful marketing method. If
you’re comfortable speaking to groups but are new to using public speaking as a
marketing approach, this program will help you get off to a fast start. If
you’re already out there speaking but have had limited success in attracting
clients from your efforts, this program will help you make the adjustments
needed to turn public speaking into a reliable, consistent method for building
You will be led through the process of developing a client-winning
speech, as well as the marketing mindset that enables you to use that speech to
attract your ideal clients. Many ingredients go into creating a winning
showcase speech. This program will help you to combine these ingredients into a
recipe for business-building success.
How This Program Was Developed
When I first started promoting my business through public speaking, I
think I made every mistake possible. As a result, I gave numerous
“promotional” speeches with very little business to show for it. I had many
years of experience in both public speaking and marketing. Yet when I tried to
market my coaching services by speaking to groups, I usually came up empty.
Frustrated and discouraged, I wondered what I was missing.
Searching for the answers, I began to study other professional
speakers and marketers to see what they were doing. I drew useful ideas
and approaches from my background in marketing and my dozens of hours of NLP
training in rapport-building, persuasion, and motivation. I experimented with
these ideas in my own speeches to see what worked and what didn’t.
Finally, after a lot of trial and error, I pieced together what all
it took to make public speaking work as an effective marketing method.
Instead of just speaking for “exposure,” I soon found that I was getting business from almost every speech I gave. Eager to help other
professionals do the same, I created the Speak and Win Clients group coaching
and mentoring program.
Results You Can Expect
- You will learn to identify your best target audiences.
Giving a great presentation won't be much of a business builder if you're
talking to the wrong group. You will discover how to determine which groups
are potentially the most profitable for you to focus on.
- You will create a showcase presentation and title that capture
the attention and interest of your target audience. You will learn
how to appeal to the most compelling motivations of your audience members.
- You will learn how to win your listeners' confidence in you and
your services. To impress and connect with your best prospects in
any audience, you generally need to give them the sense that they know,
like, and trust you. You will learn how to present yourself as both a
likeable and credible professional.
- You will accelerate your ability to build a passionate
following. To quickly grow your business, you need to be known and
trusted by enough people who are likely to use your services or refer you to
others. Your showcase presentation will help you launch relationships with
dozens of potential clients and referral sources at a time.
- You will learn how to better connect and communicate with your
ideal potential clients in all the marketing that you do. Yes, the
focus of this program is on helping you develop a showcase speech. In the
process, however, you will gain marketing insights and communication skills
that can be directly applied to increase the impact of your other marketing
activities—whether you’re making networking connections, engaged in sales
conversations, or writing promotional letters, emails or web site copy.
- You will have a showcase presentation you can use again and
again to launch relationships with potential clients. This program
could very well pay for itself with the first client or two that you land by
putting your presentation marketing strategy into action. Even better,
though, your investment in this program will help you develop a presentation
you can use on an ongoing basis to attract your ideal clients. What’s more,
you will learn a speech development process you can apply to create other
client-winning showcase presentations.
What's so special about this elite coaching program?
By joining forces with like-minded professionals who are also looking to
jumpstart their business through public speaking, you will receive these added
- You will receive personal attention to address your particular
needs while gaining added insights to improve your talk by hearing other
speakers being coached. You will discover ideas and possibilities
for improvement that probably would never have come to you on your own or
with only one-on-one coaching.
- You will benefit from the input and support of other
professionals in the program. Participants in the group will have
varying perspectives, ideas, and approaches to public speaking. As you come
together for a common purpose, there is much you can learn from one another.
You will also draw inspiration from the energy of the group and harness the
power of accountability to keep you moving and on track toward developing an
outstanding showcase speech for your business.
- You will speed up the whole process of transforming public
speaking into a powerful marketing method. Rather than struggling
to figure everything out on your own, you will shorten your learning curve
with help of expert guidance. Program leader Sam Wieder has led numerous
groups to help professionals sharpen their marketing and speaking skills,
given hundreds of speeches himself, and evaluated the speeches of hundreds
of individuals, ranging from business people and consultants to professional
- You will have the opportunity to build profitable relationships
with other speaking professionals. As you work together in the
group, you will form relationships that can be a source of continued support
after the program has ended. And since you will be familiar with each
other's showcase presentation, you will be able to inform one another of
appropriate speaking opportunities that you come across.
- You will have the ongoing guidance, support, and time needed to
develop and fine-tune a client-winning showcase speech. You may
have heard the old saying that Rome wasn’t built in a day. Well, neither was
a great speech. Speech development is a process that takes time. This
program gives you enough time to fully harness your creativity and receive
the ongoing targeted feedback you need to cultivate the seed of a speech
idea into showcase presentation that best resonates with your ideal
- This is a 6-month program conducted primarily via teleconference
and the Internet. This allows you to easily participate from your
home or office. The time frame is designed to be short enough to help you
get focused yet long to give you sufficient time to complete the
business-building program assignments.
- The program is open to a maximum of 8 participants, divided into
two 4-person practice groups. This ensures that each participant
will receive plenty of personal attention and practice time, while
benefiting from hearing others present and receive targeted coaching and
- At the start of the program, you will receive a private 60-90
minute Quick-Start Speaking Strategic Coaching Session. This
session is designed to help you clarify your speaking goals, sharpen your
focus, hone your core marketing message, and lay the foundation for creating
a client-attracting showcase speech.
- The group portion of the program begins with 4 weekly training
calls designed to review the basic elements of developing a
client-attracting showcase presentation. As we progress through
these calls, you will take what you learn to create a presentation that will
appeal to your ideal prospective clients and audiences. These sessions will
also be recorded to allow for easy review.
- During the month following your basic training calls, you will
fine-tune your presentation outline and connect by phone with another group
member or two to review your basic speech framework. This can help
you to both improve the flow of your presentation and discover new
possibilities for more engaging content as well.
- The final 3 months of the program are designed as an
ongoing workshop to give you the opportunity to practice and further develop
your presentation. During each of these 3 months, you will meet in
person with your coach and practice group for a half-day practice/evaluation
session. During each of these sessions, you will be a featured presenter
and receive helpful suggestions for improvement. These sessions are
designed to build upon one another, enabling you to take your presentation
to a higher and higher level. Plus you will gain even more value by
watching and listening to the showcase presentations and evaluations of
- During each of the 3 months of fine-tuning and practice, there
will also be a separate open frame phone session. This is an
opportunity to get answers to your ongoing speech development questions and
receive the added guidance you need to maximize the impact of your
- You will be able to offer and receive additional support through
a Google Group platform that will be set up for the program.
Whether you're looking for additional feedback on your speech title or want
to offer another group member a suggestion for improving his or her talk,
this will make it easy for you to support one another.
- You will have unlimited email access to program leader Sam
Wieder to help you address any questions that arise while you are developing
your showcase speech. This will ensure that you have any guidance
and support you need between group sessions to keep moving and on track.
Private Strategic Coaching Session - Prior to May 31, 2012
Speech Development Training Calls – Tuesday afternoons: June 5, 12, 19, 26
Presentation Outline Review Call(s) with 1 or 2 other group members - Set at
your convenience in July
Open Frame Speech Teleconference Calls:
3:00 – 4:30 p.m. on Tuesday, August 14, September 11, October 16
Live Half-Day Practice/Evaluation Sessions - August, September, and October
(Specific dates to be determined)
Once you apply for the Speak and Win Clients program, I will send you
the fee and payment terms. This will allow you to focus now on the
program itself so you can first determine its value to you. I can tell
you that many professionals will receive their investment back with the first
couple of new clients they acquire by applying what they learn.
Double Satisfaction Guarantee
After you’ve had your initial strategic coaching session with me and
participated in the 4 basic training calls, I guarantee that you will understand
the fundamentals of using public speaking as an effective marketing approach for
your business. If you don’t agree that this is the case, you are
welcome to leave the program at that point and receive a full and immediate
refund of your investment.
If you participate in the sessions and do the assignments in the Speak
and Win Clients program, I guarantee that you will come away with a showcase
speech that effectively positions you as an expert in your field and enables you
to generate warm, qualified leads from your speaking engagements with your
target audiences. If you don’t agree that this is the case, I will
personally work with you to address whatever is needed to make it so.
In a nutshell, how will this coaching program benefit you?
- You will have the ongoing guidance and support you need to
quickly learn what it really takes to attract clients through public
speaking. This could chop many months or even years off of how long
it would take you to figure this out on your own.
- You will command a new sense of confidence in how you market
yourself and talk about what you do. You will gain a deeper
understanding of what motivates your ideal potential clients, as well as
plenty of practice in appealing to these underlying motivations in the way
that you speak and present yourself.
- You will walk away with a showcase speech you can use again and
again to attract your ideal clients. This will give you a powerful
marketing tool you can use for months to come to grow your business.
Is this program right for you?
Speak and Win Clients isn’t for everyone. Ideal candidates for this program
fit the following profile.
- You are already a competent and fairly experienced public speaker.
- You are experienced and skilled in delivering the service you want to
- You have some track record of success in working with the kinds of
clients you want to attract.
- You are dissatisfied with the number or kinds of clients you are now
- You are willing to be a source of support and encouragement to your
fellow group members.
- You are willing and able to devote the time required over a 6-month
period to create a marketing vehicle you can use again and again to attract
a steady stream of your ideal clients.
If this sounds like you and you’d like to learn more, I invite you to take
the next step by applying for one of our limited openings.
How to Apply for the Speak and Win Clients Coaching Program
The first step is for you to complete and submit a brief application.
If after reviewing your application I determine that you are a good candidate
for the program, we’ll set up a complimentary 30-minute “Client-Winning
Speaking” phone consultation.
In this session, we’ll look at your particular situation, marketing
challenges, and professional goals, as well as your readiness to use public
speaking as an effective marketing approach. I will also answer your
questions about the Speak and Win Clients program and we’ll determine if it is
now the right step for you or not. If it is, great. If not, I will most likely
be able to offer you some other helpful ideas, resources, or next steps.
I expect to fill the program by the end of April, if not sooner.
So if you have any interest in participating, I encourage you to submit your
application as soon as possible. I will set up consultations with qualified
candidates in the order that applications are received—and will proceed until
all spots are filled. So the sooner you apply, the better your chances of
securing a spot.
To apply now, please fully complete and submit the application below.
Speak and Win Clients - Program
Please complete the form below to
submit your application,
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