Speak and Win Clients

A business-building coaching program
launching in May 2012

Finally, expert guidance for solo professionals who want to discover what it really takes to attract clients through public speaking

Maybe you’ve struggled with marketing and are curious about the business-building potential of public speaking. Or maybe you’ve already tried to attract clients through public speaking and it simply hasn’t worked as well as you would like. What does it really take to make this approach work?

Attracting clients through public speaking can be a real struggle if you don’t know the right answers to 3 critical questions:

1. How do I develop and deliver a client-winning showcase presentation? It is not enough to give a great speech. You also need to move people to want to work with you.
2. How do I identify and land the best speaking opportunities? If you’re speaking to the wrong audience, you’ll have little or no chance of attracting clients from your efforts. And even if you find the right groups, you need to stand out as someone they would want to bring in as a speaker.
3. How do I actually generate business from public speaking? You want to gain more from each speaking engagement than a round of applause. You want to somehow use your speech as a springboard to launch business-building relationships with the best prospects in your audience.

What might be possible if you had the answers to these questions?

You would be able to deliver a presentation that primes your best prospects to work with you. You will know how to spark their interest in just the kind of service that you provide and position yourself as the expert they want to turn to for help.

You would be able to focus on securing speaking engagements with your best target audiences. This, in turn, will maximize the potential return from your speaking efforts.

You would know how to transform every speaking engagement into a business-building opportunity. No more playing a game of hit or miss. You would be ready to make each speech a reliable way of launching relationships with potential clients.

Is it really possible to make public speaking a reliable method for attracting a steady stream of your ideal clients? Yes, when you command the right skills, receive the right guidance, and understand the underlying process for making this method work. But how can you most quickly gain all of this?

Introducing... Speak and Win Clients

This interactive small group coaching program is designed to prepare you to make public speaking your most powerful marketing method. If you’re comfortable speaking to groups but are new to using public speaking as a marketing approach, this program will help you get off to a fast start. If you’re already out there speaking but have had limited success in attracting clients from your efforts, this program will help you make the adjustments needed to turn public speaking into a reliable, consistent method for building your business.

You will be led through the process of developing a client-winning speech, as well as the marketing mindset that enables you to use that speech to attract your ideal clients. Many ingredients go into creating a winning showcase speech. This program will help you to combine these ingredients into a recipe for business-building success.

How This Program Was Developed

When I first started promoting my business through public speaking, I think I made every mistake possible. As a result, I gave numerous “promotional” speeches with very little business to show for it. I had many years of experience in both public speaking and marketing. Yet when I tried to market my coaching services by speaking to groups, I usually came up empty. Frustrated and discouraged, I wondered what I was missing.

Searching for the answers, I began to study other professional speakers and marketers to see what they were doing. I drew useful ideas and approaches from my background in marketing and my dozens of hours of NLP training in rapport-building, persuasion, and motivation. I experimented with these ideas in my own speeches to see what worked and what didn’t.

Finally, after a lot of trial and error, I pieced together what all it took to make public speaking work as an effective marketing method. Instead of just speaking for “exposure,” I soon found that I was getting business from almost every speech I gave. Eager to help other professionals do the same, I created the Speak and Win Clients group coaching and mentoring program.

Results You Can Expect

1. You will learn to identify your best target audiences. Giving a great presentation won't be much of a business builder if you're talking to the wrong group. You will discover how to determine which groups are potentially the most profitable for you to focus on.
2. You will create a showcase presentation and title that capture the attention and interest of your target audience. You will learn how to appeal to the most compelling motivations of your audience members.
3. You will learn how to win your listeners' confidence in you and your services. To impress and connect with your best prospects in any audience, you generally need to give them the sense that they know, like, and trust you. You will learn how to present yourself as both a likeable and credible professional.
4. You will accelerate your ability to build a passionate following. To quickly grow your business, you need to be known and trusted by enough people who are likely to use your services or refer you to others. Your showcase presentation will help you launch relationships with dozens of potential clients and referral sources at a time.
5. You will learn how to better connect and communicate with your ideal potential clients in all the marketing that you do. Yes, the focus of this program is on helping you develop a showcase speech. In the process, however, you will gain marketing insights and communication skills that can be directly applied to increase the impact of your other marketing activities—whether you’re making networking connections, engaged in sales conversations, or writing promotional letters, emails or web site copy.
6. You will have a showcase presentation you can use again and again to launch relationships with potential clients. This program could very well pay for itself with the first client or two that you land by putting your presentation marketing strategy into action. Even better, though, your investment in this program will help you develop a presentation you can use on an ongoing basis to attract your ideal clients. What’s more, you will learn a speech development process you can apply to create other client-winning showcase presentations.

 What's so special about this elite coaching program?

By joining forces with like-minded professionals who are also looking to jumpstart their business through public speaking, you will receive these added benefits.

1. You will receive personal attention to address your particular needs while gaining added insights to improve your talk by hearing other speakers being coached. You will discover ideas and possibilities for improvement that probably would never have come to you on your own or with only one-on-one coaching.
2. You will benefit from the input and support of other professionals in the program. Participants in the group will have varying perspectives, ideas, and approaches to public speaking. As you come together for a common purpose, there is much you can learn from one another. You will also draw inspiration from the energy of the group and harness the power of accountability to keep you moving and on track toward developing an outstanding showcase speech for your business.
3. You will speed up the whole process of transforming public speaking into a powerful marketing method. Rather than struggling to figure everything out on your own, you will shorten your learning curve with help of expert guidance. Program leader Sam Wieder has led numerous groups to help professionals sharpen their marketing and speaking skills, given hundreds of speeches himself, and evaluated the speeches of hundreds of individuals, ranging from business people and consultants to professional speakers.
4. You will have the opportunity to build profitable relationships with other speaking professionals. As you work together in the group, you will form relationships that can be a source of continued support after the program has ended. And since you will be familiar with each other's showcase presentation, you will be able to inform one another of appropriate speaking opportunities that you come across.
5. You will have the ongoing guidance, support, and time needed to develop and fine-tune a client-winning showcase speech. You may have heard the old saying that Rome wasn’t built in a day. Well, neither was a great speech. Speech development is a process that takes time. This program gives you enough time to fully harness your creativity and receive the ongoing targeted feedback you need to cultivate the seed of a speech idea into showcase presentation that best resonates with your ideal potential clients.

 Program Structure

1. This is a 6-month program conducted primarily via teleconference and the Internet. This allows you to easily participate from your home or office. The time frame is designed to be short enough to help you get focused yet long to give you sufficient time to complete the business-building program assignments.
2. The program is open to a maximum of 8 participants, divided into two 4-person practice groups. This ensures that each participant will receive plenty of personal attention and practice time, while benefiting from hearing others present and receive targeted coaching and feedback.
3. At the start of the program, you will receive a private 60-90 minute Quick-Start Speaking Strategic Coaching Session. This session is designed to help you clarify your speaking goals, sharpen your focus, hone your core marketing message, and lay the foundation for creating a client-attracting showcase speech.
4. The group portion of the program begins with 4 weekly training calls designed to review the basic elements of developing a client-attracting showcase presentation. As we progress through these calls, you will take what you learn to create a presentation that will appeal to your ideal prospective clients and audiences. These sessions will also be recorded to allow for easy review.
5. During the month following your basic training calls, you will fine-tune your presentation outline and connect by phone with another group member or two to review your basic speech framework.  This can help you to both improve the flow of your presentation and discover new possibilities for more engaging content as well.
6.  The final 3 months of the program are designed as an ongoing workshop to give you the opportunity to practice and further develop your presentation.  During each of these 3 months, you will meet in person with your coach and practice group for a half-day practice/evaluation session.  During each of these sessions, you will be a featured presenter and receive helpful suggestions for improvement.  These sessions are designed to build upon one another, enabling you to take your presentation to a higher and higher level.  Plus you will gain even more value by watching and listening to the showcase presentations and evaluations of other participants.
7. During each of the 3 months of fine-tuning and practice, there will also be a separate open frame phone session. This is an opportunity to get answers to your ongoing speech development questions and receive the added guidance you need to maximize the impact of your presentation.
8. You will be able to offer and receive additional support through a Google Group platform that will be set up for the program. Whether you're looking for additional feedback on your speech title or want to offer another group member a suggestion for improving his or her talk, this will make it easy for you to support one another.
9. You will have unlimited email access to program leader Sam Wieder to help you address any questions that arise while you are developing your showcase speech. This will ensure that you have any guidance and support you need between group sessions to keep moving and on track.

Program Dates

Private Strategic Coaching Session - Prior to May 31, 2012

Speech Development Training Calls – Tuesday afternoons: June 5, 12, 19, 26

Presentation Outline Review Call(s) with 1 or 2 other group members - Set at your convenience in July

Monthly Open Frame Speech Teleconference Calls:
3:00 – 4:30 p.m. on Tuesday, August 14, September 11, October 16

Monthly Live Half-Day Practice/Evaluation Sessions - August, September, and October (Specific dates to be determined)

Program Fee

Once you apply for the Speak and Win Clients program, I will send you the fee and payment terms. This will allow you to focus now on the program itself so you can first determine its value to you. I can tell you that many professionals will receive their investment back with the first couple of new clients they acquire by applying what they learn.

Double Satisfaction Guarantee

Guarantee #1:

After you’ve had your initial strategic coaching session with me and participated in the 4 basic training calls, I guarantee that you will understand the fundamentals of using public speaking as an effective marketing approach for your business. If you don’t agree that this is the case, you are welcome to leave the program at that point and receive a full and immediate refund of your investment.

Guarantee #2:

If you participate in the sessions and do the assignments in the Speak and Win Clients program, I guarantee that you will come away with a showcase speech that effectively positions you as an expert in your field and enables you to generate warm, qualified leads from your speaking engagements with your target audiences. If you don’t agree that this is the case, I will personally work with you to address whatever is needed to make it so.

In a nutshell, how will this coaching program benefit you?

• You will have the ongoing guidance and support you need to quickly learn what it really takes to attract clients through public speaking. This could chop many months or even years off of how long it would take you to figure this out on your own.
• You will command a new sense of confidence in how you market yourself and talk about what you do. You will gain a deeper understanding of what motivates your ideal potential clients, as well as plenty of practice in appealing to these underlying motivations in the way that you speak and present yourself.
• You will walk away with a showcase speech you can use again and again to attract your ideal clients. This will give you a powerful marketing tool you can use for months to come to grow your business.

Is this program right for you?

Speak and Win Clients isn’t for everyone. Ideal candidates for this program fit the following profile.

• You are already a competent and fairly experienced public speaker.
• You are experienced and skilled in delivering the service you want to promote.
• You have some track record of success in working with the kinds of clients you want to attract.
• You are dissatisfied with the number or kinds of clients you are now attracting.
• You are willing to be a source of support and encouragement to your fellow group members.
• You are willing and able to devote the time required over a 6-month period to create a marketing vehicle you can use again and again to attract a steady stream of your ideal clients.

If this sounds like you and you’d like to learn more, I invite you to take the next step by applying for one of our limited openings.

How to Apply for the Speak and Win Clients Coaching Program

The first step is for you to complete and submit a brief application. If after reviewing your application I determine that you are a good candidate for the program, we’ll set up a complimentary 30-minute “Client-Winning Speaking” phone consultation.

In this session, we’ll look at your particular situation, marketing challenges, and professional goals, as well as your readiness to use public speaking as an effective marketing approach. I will also answer your questions about the Speak and Win Clients program and we’ll determine if it is now the right step for you or not. If it is, great.  If not, I will most likely be able to offer you some other helpful ideas, resources, or next steps.

I expect to fill the program by the end of April, if not sooner. So if you have any interest in participating, I encourage you to submit your application as soon as possible. I will set up consultations with qualified candidates in the order that applications are received—and will proceed until all spots are filled. So the sooner you apply, the better your chances of securing a spot.

To apply now, please fully complete and submit the application below.

Speak and Win Clients - Program Application

Please complete the form below to submit your application,

I'll get back to you within 24-48 hours.

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