Speak and Win Clients
Have you heard that public speaking
is one of the
most powerful ways
of promoting
your business
but have yet to figure out
how to make it work for you?
Let a marketing-minded
public speaking coach
show you
what it really takes to attract clients through public speaking.
Harness the marketing power of public speaking.
- Are you a coach, consultant, or service professional who
wants to attract clients through public speaking?
- Are you an expert or specialist who wants to boost your
professional visibility by giving speeches or workshops at
industry conferences and conventions?
- Are you a professional speaker who wants to add greater
impact to your presentations and open the door to even more
spin-off business?
As an experienced public speaking coach who has worked with
individuals in all of the above categories, I can tell you that effective public
speaking requires both preparation and skill. You need to figure
out what to say and how to say it. You need to understand how to hold the
attention and interest of your audience. You need to connect with both the
mind and heart of your listeners.
What's more, to attract clients through public speaking, it is not
enough to simply speak well. You need to put yourself in front of
the right audiences. You need to know how to present and position yourself
as an expert. You need to know how to spark the interest of prospective
clients and motivate them to step forward.
Many public speaking coaching programs can help you learn the basics of
how to organize and present your ideas. But if you're also
looking to launch a relationship with audience members who are prospective
clients, you need something more.
Learn to attract clients through public speaking with marketing-focused
public speaking coaching.
With the right guidance, you can soon command the public speaking skills
needed to attract clients and boost your professional visibility.
As your public speaking coach, I will bring to you the insights I've gained from
over 25 years of public speaking experience and evaluating hundreds of speakers.
Adding my expertise as a performance coach and marketing strategist, I will help
you learn to not only speak with confidence and credibility but to turn a
speech into a business-building opportunity.
First, we'll lay a solid foundation for your
public speaking
success.
We begin by clarifying your presentation objectives.
You may have a good sense of the main message you want to convey to your
audience. Beyond that, though, what all are you looking to achieve with
your presentation? By working with you to identify these underlying
objectives, I will help you gain the clarity you need to both craft an effective
presentation and maximize your audience impact.
We will next define and analyze your target audience.
Have you ever spoken to a group only to be met with blank stares, grimaces, or
even hostility? One possible reason for these responses is that you didn't
prepare your talk with your audience in mind. To help you guard against
this happening again, I will work with you to fully analyze your target audience
so you'll be ready to tailor your talk to best connect with your listeners.
Next we'll develop the showcase speech that will be the heart
of your public speaking marketing strategy.
I will work with you to determine the best content and structure for
your presentation. If you are starting from scratch, we will
brainstorm topic and content possibilities and I will suggest how you might
structure your talk for maximum impact. If you have an existing
presentation you would like to fine-tune, I will review and evaluate it and
suggest improvements.
I will then work with you to develop your content to help you most
powerfully engage your listeners. While a typical public speaking
coach might just give you general advice on content development, I will draw
upon my marketing expertise to help you transform your speech into an effective
marketing vehicle. My focus will be to help you give your listeners the
sense that you not only understand their challenges but are a credible expert
who can help achieve something they really want.
We'll then sharpen your public speaking skills.
You will present one or more "dry runs" of your whole presentation or
sections that need special attention. (Or you can send me video
recordings to evaluate.) Based upon what I see and hear as your public
speaking coach, I will offer you feedback on how you can improve your delivery.
My suggestions could be in such areas as voice use, pausing for effect, body
language, and use of the stage. If at some point, you would like me to
evaluate you presenting to a live group, I can also offer additional feedback to
help you improve your ability to better engage your audience.
We will also address your most pressing pubic speaking challenges.
This might involve improving your ability to answer audience
questions, handle disruptive audience members, or recapture your listeners'
attention when you sense they are drifting. This could also include
helping you learn to free yourself from notes, be more conversational, and adapt
or shorten your presentation on the spot when the circumstances call for it.
We'll prepare you mentally and physically for
public speaking
success.
You will learn tactics you can apply before you speak to be
physically and mentally ready to perform at your best. You'll
know just what to do to ensure that your voice is ready, your energy is high,
and you are prepared to present with power. If certain public speaking
situations cause you to feel anxious or uneasy, I can work with you to dissolve
your discomfort and command the confidence you need to perform at your peak.
I will also work with you to address the logistics that will enable you
to give the best possible presentation. What meeting room set-up
will best support the needs of your presentation? What specific
requirements do you need to communicate to meeting planners? How can you
adapt your presentation to different room arrangements? We will address
questions such as these to ensure that you know just what is needed to create an
environment that best supports your public speaking success.
We can also give your public speaking efforts more marketing muscle.
I can work with you to develop the tools you need to land the most
profitable speaking engagements and position yourself as an expert from the
start. These might include an attention-grabbing speech title, a
compelling speech description, and a speaker's bio that establishes your
expertise. I can also help you prepare a speech introduction that your
introducer can read to effectively prime your listeners for your presentation
and get them to see you as an expert before you even say your first word.
I can also help you develop the tools and approaches you need to launch
a relationship with audience members who are solid prospects for your services.
We might create a feedback card that your hottest prospects will actually
complete and return. I can help you fine-tune an effective, repeatable
process to motivate your audience members to give you their contact information.
I can also work with you to create a follow-up approach that builds your
credibility and fans their interest in your services.
What kinds of results can you expect?
You can expect to develop a rapport-building presentation that:
- Delivers solid value to your listeners.
- Establishes you as a credible expert in your field.
- Sells the value of working with you (without coming across as a sales
pitch).
You can expect to develop the public speaking skills you need to:
- Interest and engage your listeners.
- Connect with people both intellectually and emotionally.
- Drive home your message.
You can expect to command the confidence you need to:
- Feel relaxed and resourceful when you're in the spotlight.
- Overcome any challenges that surface while you are speaking.
- Inspire people's trust in you.
You can expect to develop the tools and approaches you need to:
- Land speaking engagements with your ideal target audiences.
- Motivate your best prospects in any audience to step forward.
- Cultivate profitable relationships with prospects you gain from
public
speaking.
What is your investment for public speaking coaching?
Your investment and the coaching time required depends on your
particular needs, your current level of public speaking experience and skill,
and how we work together. Our work, for instance, might involve
in-person coaching, telephone coaching, email contact and feedback, video
recording evaluation, and live presentation evaluation.
While I offer live coaching and speech evaluation to clients in the
Pittsburgh, PA area, I can easily work over the phone and Internet to coach
clients almost anywhere.
After I talk with you and learn what you are looking to achieve, I'll be able to
give you an idea of what fees and time commitment would be involved in working
with you. To let me know about your specific needs and speaking
objectives, please contact me to set up a
free initial phone consultation.
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